Data-Driven comms strategy forms the core of B2B and B2C brands: Satabdi from Cvent

Satabdi knew from the beginning that communications were the field she wanted to head into. While studying communications at Doon University, she realized that communication is more than just comprehending information. It’s about understanding consumer/client habits while creating content relevant to them.

1. Give us a little bit of the backstory about how you came to the field?

Having worked with diverse industries as a content writer and then as a communications enthusiast, I understood the importance of integrating data into the comms vertical. From global education provider to design institute and development consulting to telecom giant, data-driven comms strategy forms the core of B2B and B2C brands. While pursuing my course in communication at Doon University, I realized that communication is more than just comprehension. It is about understanding consumer/clients’ habits while creating content relevant to them.

2. What was your first interaction/experience with data? 

Data is integral to every piece of information presented and perceived. My first experience with data credits to my research paper on Advertising was purely data-driven with insights from the market.

3. How did you start using data/metrics in delivering your campaigns?

Data metrics are significant to my work as a comms specialist since research on telecom, and talent acquisition market trends is a prerequisite to curating multiple marketing and branding collaterals.

4. Did you come across any challenges in communications where data help solve them? 

Yes definitely. I’d like to say challenges in communication are inevitable. Having said that, a strong data-driven comms strategy helps counter most of the issues. Pitching ideas to enhance the comms calendar of the organizations I have worked with required in-depth data-focused examples to implement multiple internal and external communication projects.

5. What is the most important metric/data point for you as a comms person?

Comprehensive content with real-time market-driven insights is the key to creating valuable communication that marks an impact.

6. What tools are your best / fav to help you in data insights?

I usually refer to diverse tools like SEMrush to name a few in order to maintain relevancy and accuracy

7. How do you see data in comms and marketing evolve in the coming days?

We’re at the boom of the digital era and in the coming years, Data will become one of the must-have skills in the communication domain.

8. Which is the favorite campaign that you were part of?

The Graduate Show at IIAD. The presence of industry leaders, celebs, and fashion experts made the campaign a huge success. With media coverage and a plethora of high-profile audiences, the first graduate show of the design institute drew massive attention digitally and offline while showcasing the impeccable talents of budding designers of the institute.

10. Would you like to share your two cents for the budding comms professionals?

1) Be clear and concise

2) Always curate content from the point of view of your target audience

3) Research about the company you aim to join, read through and through the goals and values, and align your comms strategy around that

4) Always be honest and respect your work

5) Sincerity can teach you all skills you want to