How and why to participate in Budget Stories through PR

The Union Budget 2023 is just about, it’s a media frenzy. Most brands are already pitching or planning to pitch their participation in budget stories to journalists across the country.

In this time of uncertainty, amidst talks of economic slowdown, PR has emerged as one of the most integral parts of a business. We recently did a survey the State of PR and communications 2023, in which 25% of the respondents started PR and Comms As their top priority followed by Social Media at 22..52% and more. In the same survey, 57.69% of respondents stated Building Trust is a primary objective of PR and Comms Teams for 2023.

Though there are multiple ways you can do PR for your brand to harness growth, participating in industry stories is most vital. It highlights the spokesperson of the brand as a thought leader amongst its peers and the brand and an industry leader and talks about implications across the industry.  Budget Stories are of the most significant as the budget itself holds high – importance in an economy. 

So, let’s quickly learn in-depth, why it is vital to participate in Union Budget Stories through Public Relations :  

Position your brand and its spokesperson as an industry thought leader via Budget Stories

The Union Budget 2023 will impact the entire economy of India and there would be various stories around it. It is imperative to give a sectoral perspective and use this opportunity to not only represent your brand but also the industry as a whole. Talk about how the budget affects the industry too. This way the audience looks up to your brand and the company spokesperson as an industry leader and a thought leader. 

Build and Enhance Credibility and Trust via Budget Stories

Though sharing views and opinions on a prominent event such as the Union Budget demonstrates high industry expertise and thought leadership, it also establishes credibility and trust amongst the audience. The mentions in industry stories, editorial coverages, speaking engagements, and other stories backed by data and credibility ensure authenticity and trust. 

Boost brand visibility and build top-of-mind recall

With mentions and coverages across various news media as well as social media, it boosts brand awareness and visibility. Though a consistent flow of information and views from the brand and its spokesperson builds credibility and thought leadership, it also creates a positive brand image, builds a top-of-the-mind recall, and could result in business sales

Tips to pitch budget stories most effectively:

• Research how other brands have done their Union Budget stories in the past year.
• Think of the ways you could participate in Industry stories and position yourself as a thought leader, think of the right messaging, spokesperson quotes, any data points you could refer to, etc
• Make a list of reporters writing on Union Budget and reach out to them with the right messaging peg. 

You can now register on Wizikey and do all of the above from Wizikey and reach out to 600+ reporters writing on Union Budget in India.