Written by Rishi Verma
June 27, 2024
Here’s a glimpse into how we classify stories at Wizikey to ensure your brand gets the recognition it deserves.
Whether your brand is grabbing headlines, making its mark within article paragraphs, or earning casual mentions, Wizikey is dedicated to bringing your media journey to the forefront. Understanding how stories are classified is essential because each piece of coverage represents an opportunity for your brand to shine, be celebrated, and be shared widely. Here’s a glimpse into how we classify stories at Wizikey to ensure your brand gets the recognition it deserves.
We carefully consider several key aspects when classifying stories as feature stories, industry stories, or passing mentions.
Headline dominance often signifies prime visibility and immediate attention-grabbing potential right from the outset. Similarly, brand presence in the article body indicates substantial coverage and underscores your brand’s impact in the media landscape.
Access news type for all your stories with Wizikey’s Smart News Feed. You can filter stories based based on the type and view the Share of Voice section, where news items are tagged with their respective types.
Happy analyzing, and here’s to smarter, more efficient PR!
How to Measure Your PR ROI in 5 Simple Steps
Measure your PR ROI with five key metrics, from media mentions to market reach, using data-driven insights. Learn how Wizikey’s advanced tools can help.
Best PRactices
•Sep 16, 2024
5 Tools to Help You Kickstart Your PR Career
Leverage AI-powered tools to revolutionize your PR strategy and boost your career.
Best PRactices
•Sep 12, 2024
Mastering Advanced Search for Explore Page in Wizikey
Unlock the full potential of our upgraded search feature with advanced search tips. Learn how to use double quotes, Boolean operators like AND, OR, NOT, and combine them to refine your results. Discover how to find exactly what you’re looking for in less time!
How to Measure Your PR ROI in 5 Simple Steps
Measure your PR ROI with five key metrics, from media mentions to market reach, using data-driven insights. Learn how Wizikey’s advanced tools can help.
Best PRactices
•Sep 16, 2024
5 Tools to Help You Kickstart Your PR Career
Leverage AI-powered tools to revolutionize your PR strategy and boost your career.
Best PRactices
•Sep 12, 2024
Mastering Advanced Search for Explore Page in Wizikey
Unlock the full potential of our upgraded search feature with advanced search tips. Learn how to use double quotes, Boolean operators like AND, OR, NOT, and combine them to refine your results. Discover how to find exactly what you’re looking for in less time!
Wizikey saves time by bringing relevant brand mentions from news, blogs, podcasts and other mediums in one place. It provides insights to build better awareness. It is built by communications' professionals who struggled with excel sheets, clunky software and decided to solve it themselves.
USA Office: 1441 Norman Drive, Sunnyvale CA 94087, USA
© 2024 Wizikey. All rights reserved