Written by Team Wizikey
August 14, 2024
In the realm of Public Relations, if you don’t adhere to strategic timing windows when sending your pitch, you might be losing a significant portion of your open rate.
Imagine this: you’ve just spent hours meticulously crafting a pitch, investing even more time in preparation than writing it. After finalizing the pitch, you use professional-grade email tracking software for engagement analysis. Despite doing everything right, you receive no response, and your open rate is less than 10%.
If this has happened to you, you might not be alone. Even if you follow consistent weekday patterns and do everything right, poor timing could be the issue. In the realm of Public Relations (PR), if you don’t adhere to strategic timing windows when sending your pitch, you might be losing a significant portion of your open rate simply due to incorrect timing.
At Wizikey, our users send hundreds of PR pitches every day across the Public Relations landscape. We analyzed data from all the pitches sent via Wizikey to generate insights and refine our pitching techniques through a comprehensive analysis of email engagement patterns from July to August 2024.
Here’s what we found:
Leveraging this data, we’ve crafted a user-friendly pitching schedule tailored to optimize your PR efforts.
Turn this into a shareable doc file that people can download
Download your own Pitching Schedule here
Effective Timing Windows for Your Pitches:
Periods to Approach with Caution:
While this analysis provides a robust framework for optimizing pitch timing, it cannot guarantee success without effectively monitoring media trends. To ensure you’re pitching about topics that media care about, you can use our robust keyword research tool, Explore.
Discover trending media topics and more—access your Wizikey Dashboard today!
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