1. Overview

Muck Rack is widely known for its strong journalist database and media outreach tools. It’s favored by PR pros looking to manage relationships, track media mentions, and collaborate on pitch workflows.

Wizikey, however, takes a more holistic and AI-first approach—offering full-scale media monitoring, intelligent reporting, SEBI-compliant workflows, and campaign-level insights, making it ideal for scaling PR teams and data-driven organizations.

2. Feature-by-Feature Comparison

Feature	Wizikey	Muck Rack
Media Monitoring	Full coverage across print, online, broadcast	Strong coverage, mostly online
Journalist Database	AI-curated suggestions, journalist insights	Extensive US-focused media list
Campaign Tools	Track campaign mentions, outcomes, themes	Outreach-focused, limited campaign reporting
AI-Powered Reporting	News Score, keyword clouds, auto-insights	Manual tagging & traditional reporting
Compliance Tools	SEBI alerts, exportable compliance reports	Not tailored for regulatory use
Collaboration	Unlimited users, shared dashboards	Limited seats, role-specific access
Paid PR Integration	Built-in paid campaigns and performance	Not supported

3. What Customers Say

Users who switch to Wizikey from outreach-focused tools like Muck Rack say:

• They value deeper media intelligence, not just contact management
• Automated reports and AI save hours on manual summaries
• Campaign tagging and SOV breakdowns help them prove PR value
• Collaboration is easier without per-seat pricing

Muck Rack remains great for building media lists and tracking outreach, but Wizikey delivers more when it comes to analytics, reporting, and visibility.

4. Where Wizikey Stands Out

• Real-time intelligence: See what themes, journalists, and platforms are driving coverage.
• PR measurement: Share of voice, region-wise impact, sentiment, and ROI.
• All-in-one view: One dashboard for tracking, measuring, and reporting PR outcomes.
• Compliance-first: Especially useful for listed companies and regulated sectors.

5. Who Should Choose Which?

Choose Wizikey if you:

– Want campaign and coverage analytics in one place
– Need compliance-ready reporting for financial or listed companies
– Prefer unlimited access across teams
– Work across multiple regions and languages

Choose Muck Rack if you:

• Your main focus is journalist database and outreach workflows
• You operate primarily in the US market
• You need tools for pitching and media list curation

Final Verdict

Muck Rack is excellent for outreach and press engagement—but if you’re focused on media impact, AI-powered insights, and proving PR value at scale, Wizikey is the better long-term solution.

👉 Curious to experience Wizikey? Let’s set up a quick walkthrough and show you what smarter PR can look like.