Written by Team Wizikey
February 20, 2024
At Wizikey, we’re always working to make your media monitoring experience more accurate and insightful. We’re thrilled to share some big improvements we’ve made to our Article Reach algorithm. What’s New: 1. Considering Realistic Timeframes: Previously, our algorithm looked at a monthly window for calculating domain reach. After careful analysis, we realized that most articles […]
At Wizikey, we’re always working to make your media monitoring experience more accurate and insightful. We’re thrilled to share some big improvements we’ve made to our Article Reach algorithm.
Previously, our algorithm looked at a monthly window for calculating domain reach. After careful analysis, we realized that most articles are relevant for only 2-3 days. So, we’ve adjusted our calculations to a 3-day window, making them 10 times more realistic.
Bounce Rate is just the percentage of visitors who view one page and leave a website. To make it easier to understand, we’ve set a standard Bounce Rate of around 30%, which is considered good for a website. This ensures a fair representation of website traffic.
After some experimenting and taking feedback from our users, we’ve introduced a more nuanced approach that considers industry benchmarks for Pages Per Visit and Average Visit Duration. This gives you a better understanding of article reach.
These changes are all about giving you more accurate and reliable insights into your media mentions.
With the new formula, you might see changes in your Article Reach numbers, both for recent and historical data. We believe these adjustments will bring the numbers closer to the real-world dynamics of article visibility and engagement.
Thanks for trusting Wizikey! If you have any questions, reach out to our product team at product@wizikey.com.
Navigate Media Relations Like a Pro – Introducing Reporter Insights and Custom Alerts
We introduce Reporter Insights and Custom Alerts to help you stay ahead effortlessly.
All Stories
•Jun 28, 2024
Say Goodbye to Report Hassles with Wizikey’s Recurring Reports Feature!
Say goodbye to report hassles and hello to effortless insights with Wizikey’s Recurring Reports feature. Sign up today and let the reports come to you!
How is AVE Calculated in Wizikey?
Is AVE the best way to measure a PR mention’s worth? Why does this matter for your business?
Navigate Media Relations Like a Pro – Introducing Reporter Insights and Custom Alerts
We introduce Reporter Insights and Custom Alerts to help you stay ahead effortlessly.
All Stories
•Jun 28, 2024
Say Goodbye to Report Hassles with Wizikey’s Recurring Reports Feature!
Say goodbye to report hassles and hello to effortless insights with Wizikey’s Recurring Reports feature. Sign up today and let the reports come to you!
How is AVE Calculated in Wizikey?
Is AVE the best way to measure a PR mention’s worth? Why does this matter for your business?
Wizikey saves time by bringing relevant brand mentions from news, blogs, podcasts and other mediums in one place. It provides insights to build better awareness. It is built by communications' professionals who struggled with excel sheets, clunky software and decided to solve it themselves.
USA Office: 1441 Norman Drive, Sunnyvale CA 94087, USA
© 2024 Wizikey. All rights reserved