In this episode we talk to Jenny, with over 13 years of experience, who has always been passionate about journalism and communications. She initially worked in various industries such as consumer, healthcare, and professional services before finally finding her niche in B2B tech. Introduction 0:38 I’ve been in the field for over 13 years now. […]

In this episode we explore the intersection of evidence-based data and communication solutions for businesses with Minal who has over 18 years of experience in the field of communications. According to her, the language and tone of a communication platform can impact engagement, so it’s crucial to adapt to the platform’s unique expectations for effective […]

This episode features Smriti, an experienced integrated marketing communications professional with 12+ years of expertise in delivering exceptional public relations campaigns across diverse industries. According to her, collecting customer data through primary research can facilitate effective communication of the brand’s story through PR and media. Introduction 0:35 I have 12 years of experience in public […]

This episode features Keally, who has been dedicated to environmental causes since a young age and pursued a degree in the same field. She has extensive marketing experience and believes that by finding the story within the data, we can better understand the insights it provides and use those insights to make better decisions and […]

This episode features Greg who is an accomplished marketing professional with years of experience in the industry. He shares his insights on the intersection of marketing, communication, and education and emphasizes the importance of using data to tell compelling stories that inform people about critical issues. Introduction I’m Greg Hedgpeth, currently serving as the Director […]

In today’s data-driven world, we are inundated with more information than ever before. With so many metrics and data available, it can be overwhelming to make sense of it all. Data visualization comes to the rescue – charts and graphs can help us understand complex data at a glance. If you use PR software like […]

Despite coming from a fine arts background with aspirations of becoming an actor, Katharine found her calling in marketing and has since become an expert in her field. She believes that the communications role within the marketing funnel is essential, and it needs to be approached as a full-funnel and broken down by channel, using […]