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Data Champion Series

“Effective use of data is crucial for both telling a brand’s story and measuring its effectiveness for the business.”-Smriti from The Mavericks

“Effective use of data is crucial for both telling a brand’s story and measuring its effectiveness for the business.”-Smriti from The Mavericks

This episode features Smriti, an experienced integrated marketing communications professional with 12+ years of expertise in delivering exceptional public relations campaigns across diverse industries. According to her, collecting customer data through primary research can facilitate effective communication of the brand’s story through PR and media. Introduction 0:35 I have 12 years of experience in public […]

“Having a mechanism to obtain data and feedback from the appropriate users and target audience can be transformational.”-Keally from GAF Energy

“Having a mechanism to obtain data and feedback from the appropriate users and target audience can be transformational.”-Keally from GAF Energy

This episode features Keally, who has been dedicated to environmental causes since a young age and pursued a degree in the same field. She has extensive marketing experience and believes that by finding the story within the data, we can better understand the insights it provides and use those insights to make better decisions and […]

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Data Champion Series

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Mar 24, 2023

“Data helped us in creating the narratives and the tone that we needed to have.”-Greg from North Carolina State University

“Data helped us in creating the narratives and the tone that we needed to have.”-Greg from North Carolina State University

This episode features Greg who is an accomplished marketing professional with years of experience in the industry. He shares his insights on the intersection of marketing, communication, and education and emphasizes the importance of using data to tell compelling stories that inform people about critical issues. Introduction I’m Greg Hedgpeth, currently serving as the Director […]

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Data Champion Series

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Mar 22, 2023

“Create a way for people to see data in a very friendly way that draws them in.”-Katharine from Workfusion

“Create a way for people to see data in a very friendly way that draws them in.”-Katharine from Workfusion

Despite coming from a fine arts background with aspirations of becoming an actor, Katharine found her calling in marketing and has since become an expert in her field. She believes that the communications role within the marketing funnel is essential, and it needs to be approached as a full-funnel and broken down by channel, using […]

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Data Champion Series

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Mar 15, 2023

“Engagement is an important metric as it indicates a higher level of audience interest and provides insight into the individuals involved.”- Kortny from Atom Computing

“Engagement is an important metric as it indicates a higher level of audience interest and provides insight into the individuals involved.”- Kortny from Atom Computing

This episode features Kortny, a seasoned professional who began her career as a journalist and worked in newspapers and journalism for a decade or more. With expertise in marketing & communications area, Kortney has immersed herself in the world of Quantum computing and has valuable insights to share about her experiences in this cutting-edge field. […]

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Data Champion Series

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Mar 10, 2023

“Use the numbers to be more intentional in your PR approach”-Kevin from Angel City Football Club

“Use the numbers to be more intentional in your PR approach”-Kevin from Angel City Football Club

This episode features Kevin, an experienced media professional from the sports industry. He has years of experience in the field and has some valuable insights to share with us where he talks about the power of data and how it can give you a better understanding of your performance and guide your future actions. Introduction […]

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Data Champion Series

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Mar 2, 2023

“Data driven PR is  becoming the new rocket fuel for people to establish a strong brand identity”-Muskaan Gupta

“Data driven PR is becoming the new rocket fuel for people to establish a strong brand identity”-Muskaan Gupta

As part of this episode, we hear from Muskaan, who comes from a literature background and shares how she became involved in the communications field. She discusses that multi-channel approach can strategize your campaign and can give it a 360-degree audience reach. Introduction 1:05 Actually, my back story of coming into the field of PR […]

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Data Champion Series

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Feb 24, 2023

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Wizikey saves time by bringing relevant brand mentions from news, blogs, podcasts and other mediums in one place. It provides insights to build better awareness. It is built by communications' professionals who struggled with excel sheets, clunky software and decided to solve it themselves.

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