Media monitoring involves tracking various media outlets—print, digital, social, and broadcast—to monitor brand mentions, industry trends, and competitor activities. It provides valuable insights into public perception, media sentiment, and the reach of brand messaging. Media intelligence software like Wizikey offers tools such as share of voice, narrative insights, story insights, and more, enabling both quantitative […]

In the rapidly changing world of media, the way businesses engage with journalists, reporters, and influencers has undergone a radical transformation. The evolution of media relations in the digital age has been more drastic than ever before. As digital platforms dominate, traditional media relations have evolved. Consequently, PR now employs sophisticated, data-driven strategies. Moreover, these […]

Learn how to send personalized pitches from your own email via Wizikey’s new SMTP feature. Discover how to link your email, adjust sending limits, and choose between your email or Wizikey’s server for better data insights.

Discover how data analytics transforms crisis communication, empowering PR teams to swiftly identify and address reputational threats.

Discover how data-driven PR strategies are revolutionizing the field. Learn to leverage big data and analytics for measurable outcomes in modern public relations.

Measure your PR ROI with five key metrics, from media mentions to market reach, using data-driven insights. Learn how Wizikey’s advanced tools can help.

Leverage AI-powered tools to revolutionize your PR strategy and boost your career.