Finding and contacting the right journalist for your story is extremely critical. Wizikey’s algorithm uses keywords and context to help find who writes about what and where.

As a SaaS Founder who offers some cool solutions, it is important that you develop a tactical PR strategy to grow brand awareness, and attract your ideal customers.

Over the last couple of weeks, the whole world has been watching the Olympic Games, held in Tokyo, aired worldwide. Corporate giants such as Toyota, Procter & Gamble, Samsung, Intel, GE, and Airbnb are worldwide sponsors of this event and stand to make global headlines. The masterstroke Meanwhile, Domino’s comes along and does something straight […]

A short while back, we revamped our daily alerts to give them a new cool look (Read: A Fresh Look at Daily Alerts). But then our customers had to ask the Wizikey success team to set preferences – only headlines in my alerts, No alerts on Sundays. So, we decided to add one more brick […]

News headline mentions add a lot of recall value for a brand. That’s where we started to look for insights that we can draw from them.

As if everything that leads up to sending out a press release is not enough to sap the energy of PR folks, they are also expected to create an end-of-day update for management. They must compile data on outreach (who all responded, etc.), collect each media mention, create a shiny report, and send it out. […]

Wizikey recently graduated from the IIT Startups cohort program. It was a pretty useful experience and I thought of letting everyone know to make the best of this opportunity.